How Watch works — and what it cannot see

If you got here from an email, this page is the long version of the footer line: what the service reads, how often, what the status words mean, what it does not know, and who is behind it. Nothing on this page asks you to sign up.

What Watch reads

That is the whole list. No social media, no scanner feeds, no local news.

What it cannot see

How a place gets its status

Each place you load is compared with every listed fire by size and measured distance together, not distance alone. A small point report four miles away is worth watching, not a red banner; a ten-thousand-acre fire is a threat from much further. A place’s status is the highest across all fires, so a small fire close by cannot hide a large one a little further out. Status words are threat, watch, and none listed (“none listed” means exactly that: no listed wildfire inside watch distance — not “safe”).

Reported size of the listed fireThreatWatch
10,000+ acreswithin 8 miwithin 25 mi
1,000–10,000 acreswithin 5 miwithin 20 mi
100–1,000 acreswithin 3 miwithin 15 mi
10–100 acreswithin 2 miwithin 10 mi
under 10 acres / size not reportedwithin 1 miwithin 5 mi

Reported acres from the feed; a mapped perimeter with no acreage counts as at least 100 acres (a GIS team only maps incidents of consequence). Paid accounts can scale every distance by a personal setting: calm ×0.6, standard ×1, cautious ×1.6. Every status comes with a one-line reason in the app and in the email — the fire’s name, its reported size, the measured distance, and the rule it was compared with.

What you get, and when

No daily “all clear” email exists — silence means nothing changed, and the app shows the time of the last check so silence is never ambiguous.

If you got a demo link from us

We sometimes build a Watch account ahead of time for a business we would like to show it to: your office address and your town, or a clearly labelled sample list of public addresses, loaded into a real account on a temporary paid plan. The link signs you in; nothing is charged, nothing is emailed until you open it, and the account drops to the free tier when the demo period ends. You can delete the places, add your own, or ignore the whole thing. One reply stops any further mail from us, and unsubscribe links are on every email.

Who runs it

FireRiskHere is built and operated by Buy More UÜ, Telliskivi 43, 10611 Tallinn, Estonia — the same company named on the Stripe receipt and in the terms. Founder: Mario-Martin Üprus. The public map, state pages and named-fire pages at fireriskhere.com run on the same data pipeline as Watch; the methodology and coverage pages describe it. Questions: support@fireriskhere.com.

Privacy in one line: addresses you load are used only to measure distances to listed fires; we do not sell or share them (privacy).